How To Use Pinterest to Promote Artwork

Since its creation in 2010, Pinterest has become an incredibly important marketing tool for artists and galleries. Whether you're just starting out or need a brush up, our guide can help you make the most of Pinterest.

tracey kucheravy pinterest

One thousandost artists today empathize how important social media has get for driving viewers to their website and cultivating a global market. Using social media does more than only deliver information; it allows the states to go curators of our media content by engaging with our audience and creating new data based on their wants and needs. Never earlier has in that location been the ability to exchange information or images in such an immediate way, and the effects and benefits of using social media continue to grow at exponential rates.

Over the past few years, Pinterest, one of the newer social media platforms, has taken the social media world by tempest. Do you ever utilize corkboards to visually keep track of ideas? Pinterest has taken that old-fashioned concept and made it entirely new and entirely online.

Since its creation in 2010, Pinterest  has become an incredibly important tool for any artist or gallery, every bit it revolves around the use of images and has established itself as a major resources for both professional and DIY interior designers. Do yous desire your work to reach across your website or Facebook folio? With over 10 million unique visitors per month, Pinterest allows people to share images establish online with ease, connecting users from around the world.

Getting Started with Pinterest: Setting up your Page

pinterest loginTo become a member of this global network and brainstorm using Pinterest, you should set a business business relationship that includes a link to your website (make sure to verify your website!)  and whatsoever other social media accounts you may have. As we advised with Facebook and Instagram, use the same proper name constitute on your other art accounts to make information technology simple for visitors to find your work.

Pinterest is searchable, so brand sure to include a description of who you are and what yous do. Be sure to use keywords relevant to your work. By painting a clear moving-picture show of what your page is about and who you are, it will be fifty-fifty easier for other "Pinners" to discover your page and your pins.

The best style to actually go about pinning things from your website is through the Pinterest plugin that y'all tin can install into your internet browser. In one case y'all install the plugin, a minor "Pin It" push volition begin to appear on all online images. When you click the "Pin It" button, you will be redirected to a pop-up window, where you can specify which board the epitome should be added to, as well as adding a explanation or other details most the images.

pinterest browser button

Now, start pinning! Utilize Pinterest as a digital portfolio, and brainstorm by pinning images of your piece of work from your website. If someone clicks on ane of your images, they will be directly linked to your ain webpages, so brand sure that your website is in skilful shape besides. Anytime that you pin an image, it volition evidence upwardly on the homepage of all of your followers – an immediate audience!

How Artists Can Use Boards on Pinterest

Boards are where yous salve your pins. When pinning, you can add images to your boards or create completely new boards, and yous can edit a board if you desire to change the title, description, or any other information.

Themed "boards" will ensure your page remains clean and streamlined, and information technology'll as well make your page more fun to navigate. You can organize your pinterest page by organizing your boards by:

  • Medium
  • Manner
  • Theme
  • Color
  • Exhibition

Yous tin mail impick a board pinterestages of your works to these boards, which people can then "re-pin" or "like." If someone repins one of your images, the image will remain on your own board and will also show upwardly on i of theirs. That means that both your followers and all of the re-Pinners' followers volition see your piece of work, increasing your visibility.

For this reason, make sure you include a caption, which describes your work and gives the championship, medium, and optionally, the price.

Pro Tip: Brand certain to make personal and unique boards. For example, create a board that shows the progress of your work or the progress of your artistic journeying (example: joining a gallery, going to a reception, selling your get-go piece).

Stay in touch with united states of america! Our Newsletter is packed with inspiring stories, art tips, and Agora Gallery's latest exhibition announcements.

Adding a Cost to your Pins: The Benefits

Past adding prices, your work will be added to the "gift" department of Pinterest. Why is this proficient? Well, the gift department not only shows people that your artwork is for sale, but it also gains your piece of work more exposure by existence featured on more than Pinterest pages.

When doing this, you should always include a link that will direct the audience back to your website or other relevant spider web pages.

Using Pinterest to Network

When using Pinterest, it is important to remember that this is asocial site. That means you should exist posting content other than your own original works. Simply like on all social networks, you need to share external content. How can y'all use Pinterest to network?

  • Share other users' pins

It isn't just for the quid pro quo expectation that people will share yours. By interacting with other Pinterest users, you lot are contributing to a larger conversation, establishing networks, and attracting more attention to your personal account (and thus, your artwork).

  • Be appreciative

If someone repins 1 of your works, leave a comment or send them a directly message and thank them for the support!

  • Follow other artists or pinners

Whether you are inspired by them or if you remember they would exist interested in your work, by following other accounts you're showing an active interest in your community.

You tin can use Pinterest in many more ways other than just to promote your work. Find endless inspiration and ideas for future projects and use Pinterest for its broad achieve and wealth of noesis.

Pinterest Analytics for Artists

Call up at the first of this tutorial when we said y'all should gear up upward a business concern business relationship? We promise y'all listened, considering past setting upwards a business account instead of a personal business relationship, you gain access to a variety of free analytic features taken straight from Pinterest's database. These features allow you to meet your average daily impressions, daily viewers, monthly viewers, and monthly engaged followers. You tin also find out which Pins are virtually popular amid your audience, which can be helpful in learning the market for your works.

pinterest analytics

Pinterest Board Ideas for Artists

Considering Pinterest has become a become-to for interior designers, information technology is adept to create boards of your work based on colour. That way, if a designer is looking for a slice for a particular room, they can go directly to the board with images of your works that would fit best in their intended color scheme.

Another bully lath idea for your artwork would exist for rooms/design inspiration based on a specific piece. You tin can pin furniture, carpets, or patterned fabrics that would piece of work well with a specific artwork. Imagine a "Mural Living Room" board with a few of your landscapes with matching piece of furniture and drapery. What amend way to help a prospective buyer visualize your works in their home?

Go along in heed that Pinterest was started equally a fashion to share fun DIY projects, especially home decorating, event planning, and other types of DIY design. Keep in mind this target audience when organizing your boards and images.

tracey kucheravy pinterest

Lastly, create an inspiration board that keeps all of your inspiration in i place. For personal branding, this allows collectors to get an idea of what inspires you and create a personal connection. Though it doesn't seem like it, past pinning things that aren't self-promotional, you arepromoting yourself by building a brand (aye, artists ARE brands too) that will help people connect with not only your piece of work, but you lot as an individual. Exercise you pigment a lot of nature scenes? Yous can start a lath with photographs of some of your favorite places. Practise you meditate or do yoga each day and find that this blazon of spirituality or awareness is reminiscent in your work? Pin images of your favorite poses or something that helps you feel relaxed and peaceful.

Pin Regularly

And finally, pin regularly! Your account will gain more publicity and popularity if you lot are regularly uploading images or repinning other users' images. Beingness consistently active volition keep your boards on the peak of Pinterest'due south pages.

Pro Tip: Pinning regularly does not hateful spamming your followers. Infinite your pins out: don't mail service many pins at one time and don't have long periods of "Pinterest silence" between pins. By pinning selectively and frequently, you keep potential followers engaged, offer higher quality content, and increase the chances that your pins are seen.

If Yous Want to do More

Yous can make your pins work even harder for y'all by embedding pins into your website and blog posts or sharing pins on Facebook and Twitter. When you lot embed a pivot on your website, it allows visitors to pin images directly from the site by clicking on the "Pivot information technology" push button or see the enlarged version and details of the pinned image.

Overall, the virtually of import step is to just become started. Creating any social media account is a multi-step process that takes time, simply can exist extremely beneficial when it comes to introducing artists to a new audition and network.

Exist sure to accept advantage of the immediate feedback offered past social media and the ability to connect with your supporters. At that place is no better way to develop your creative profile than by directly interacting with your audition.

Looking to enhance your career and build a presence in New York? Submit your portfolio to united states and go the opportunity to present your work to a wide range of national and international art collectors and buyers. Visit our Gallery Representation And Artist Promotion folio for more than information.

Simply getting started with social media? We know it can be overwhelming and nosotros're hither to help! Start by checking out these blog posts for more advice from the Agora Experts:

5 Steps to Promoting Your Art on Facebook
How to Create a Facebook Business Folio for your Fine art
How to Effectively use Hashtags to Promote your Art
How to Promote Your Fine art on Instagram

And if this sounds similar a lot of work from you, and then nosotros've got good news for you. We have a service where we can manage your social media accounts for yous! Just go to socialmedia4artists.com to learn more.